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Playbooks
Proven strategies and step-by-step guides for franchise growth and success.
The Swing Bays Playbook: How Franchisors Can Master Digital Competitive Intelligence
Learn how Swing Bays founder Dustin Miller sends staff to competitor locations every 2-3 weeks to avoid "breathing your own fumes"—and how franchisors can replicate this competitive intelligence playbook digitally using tools like Foreplay to systematically track, analyze, and outperform competitor marketing across social media platforms.Retry
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The Swing Bays Playbook: How Franchisors Can Master Digital Competitive Intelligence
Learn how Swing Bays founder Dustin Miller sends staff to competitor locations every 2-3 weeks to avoid "breathing your own fumes"—and how franchisors can replicate this competitive intelligence playbook digitally using tools like Foreplay to systematically track, analyze, and outperform competitor marketing across social media platforms.Retry
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Sales & Franchise Development
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Articles
The Seasonal Stacking Playbook: How Smart Franchisees Are Running Profitable Businesses Year-Round
Smart franchisees are stacking complementary seasonal businesses under one roof. Same teams. Same operations. One business that never stops generating revenue.
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Operations & Compliance
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Setting Up a Feedback Loop to Franchisor HQ
Eezee Assist creates a structured feedback loop that captures franchisee insights and turns local innovations into system-wide best practices.
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Technology & Intelligence
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Articles
AEO & GEO: The Future of Search Optimization—Not Just SEO 2.0
With 60% of searches now zero-click and AI reshaping discovery, franchisors need AEO and GEO alongside traditional SEO to stay visible.Retry
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This is some text inside of a div block.
Technology & Intelligence
All
Articles
The Swing Bays Playbook: How Franchisors Can Master Digital Competitive Intelligence
Learn how Swing Bays founder Dustin Miller sends staff to competitor locations every 2-3 weeks to avoid "breathing your own fumes"—and how franchisors can replicate this competitive intelligence playbook digitally using tools like Foreplay to systematically track, analyze, and outperform competitor marketing across social media platforms.Retry
This is some text inside of a div block.
This is some text inside of a div block.
Sales & Franchise Development
All
Articles
The Seasonal Stacking Playbook: How Smart Franchisees Are Running Profitable Businesses Year-Round
Smart franchisees are stacking complementary seasonal businesses under one roof. Same teams. Same operations. One business that never stops generating revenue.
This is some text inside of a div block.
This is some text inside of a div block.
Operations & Compliance
All
Articles
Setting Up a Feedback Loop to Franchisor HQ
Eezee Assist creates a structured feedback loop that captures franchisee insights and turns local innovations into system-wide best practices.
This is some text inside of a div block.
This is some text inside of a div block.
Technology & Intelligence
All
Articles
AEO & GEO: The Future of Search Optimization—Not Just SEO 2.0
With 60% of searches now zero-click and AI reshaping discovery, franchisors need AEO and GEO alongside traditional SEO to stay visible.Retry
This is some text inside of a div block.
This is some text inside of a div block.
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